Privacy Policy
Who We Are
The Data Controller is Our Town Gear, based in Edinburgh, Scotland. If you have any questions about how we handle your data, contact us at support@ourtowngear.com.
What Information We Collect
When you place an order
We collect your name, email address, delivery address, billing address, phone number, and payment details. Payment card details are processed directly by Stripe and are never stored on our systems.
When you browse the site
We automatically collect device information including browser type, IP address, timezone, and cookie data. We also collect information about pages you view and how you interact with the site.
When you subscribe to our mailing list
We collect your email address.
Why We Process Your Data (Lawful Basis)
Under UK GDPR, we must have a lawful basis for processing your personal data. Here is how we use your information and the legal basis for each:
| Purpose | Lawful Basis |
|---|---|
| Fulfilling and delivering your order | Contract performance |
| Sending order confirmations and tracking updates | Contract performance |
| Processing payments via Stripe | Contract performance |
| Screening orders for fraud and risk | Legitimate interest |
| Improving our website through analytics | Legitimate interest |
| Sending marketing emails and newsletters | Consent |
You can withdraw your consent for marketing at any time by clicking the unsubscribe link in any email or contacting us at support@ourtowngear.com.
Who We Share Your Data With
We share personal data with the following third parties in order to operate our business:
- Stripe: Payment processing. Stripe acts as an independent data controller for payment data. Stripe’s privacy policy
- Gelato: Order production and fulfilment. Gelato receives your name, delivery address, and order details to print and dispatch your order. Gelato’s privacy policy
- Delivery partners: Your name and delivery address are shared with courier services to deliver your order.
- Google Analytics: We use Google Analytics to understand how visitors use our site. This collects anonymised browsing data. Google’s privacy policy
- Email service provider: Your email address is shared with our email platform to send order updates and, where you have consented, marketing communications.
We will never sell your personal data.
International Data Transfers
Some of our third-party providers (including Google, Stripe, and Gelato) may process your data outside the United Kingdom. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your data in accordance with UK GDPR.
Cookies
We use cookies to help our site function and to understand how visitors use it. These include:
- Essential cookies: Required for the site to work properly (e.g. your shopping basket)
- Analytics cookies: Used by Google Analytics to collect anonymised usage data
You can control cookies through your browser settings. Disabling essential cookies may affect site functionality.
How Long We Keep Your Data
We retain your data for the following periods:
| Data Type | Retention Period |
|---|---|
| Order information | 6 years from the date of purchase (for tax and legal obligations) |
| Email marketing subscribers | Until you unsubscribe |
| Analytics data | 14 months (Google Analytics default) |
| Customer support correspondence | 2 years from last contact |
Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate or incomplete data
- Delete your personal data (subject to legal retention requirements)
- Restrict or object to certain types of processing
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent for marketing at any time
To exercise any of these rights, email us at support@ourtowngear.com. We will respond within 30 days.
Right to Complain
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with a revised date.
Last updated: February 2026